The journey to an agile organization

You know what an agile organization is, and why it’s important. But figuring out how to pull off an agile transformation is another question.The-journey-to-an-agile-organization-final

Funnel de Ventas en E mail Marketing

 

Qué importante es que visiten nuestro negocio… qué importante es tener tráfico web si nuestro negocio es digital… pero, ¿qué pasa si después de visitarnos los usuarios entran y se van? Pues que tenemos un problema, y para eso en marketing estudiamos lo que se conoce como funnel de ventas, embudo de ventas o conversión.

¿Te suena esta situación? Muchos de mis clientes tienen una percepción equivocada de lo que es el SEO, pues piensan que atrayendo tráfico de calidad de Google o enviando mailings a una gran base de datos lo tienen todo resuelto.

Por fin se sabe: el nuevo banco de Eurnekian tendrá tasas 20% más bajas

El banco, que comenzaría a operar en mayo pero que cuenta con licencia del BCRA desde el año pasado, es la apuesta fuerte de Corporación América en el mercado bancario.

 

 

Which big banks are most digitally ready?

The most digitally mature of the large banks, according to Juniper, are BBVA and DBS. I can agree with this. However, as many pointed out, it’s a strange list. The banks closely following BBVA and DBS, according to Juniper, include HSBC, RBS, Santander, Unicredit and Bank of America, none of whom I would have anywhere near the level of transformation that BBVA and DBS have achieved. Equally, where are other players like USAA and Capital One, who are the top of my tree for digital readiness alongside BBVA and DBS. I wonder why they also assessed Barclays, HSBC and RBS and missed out Lloyds, arguably one of the leading UK big bank digital players. There are also many smaller players who would be in the top quadrant too, such as mBank (Poland) and Denizbank (Turkey).

The CMO’s Guide to Digital Marketing Organization Structures

Digital is everywhere. As a result, the pressure on leadership is increasing to redesign the marketing organization structure towards more customer centricity, customer experiences, data driven and personal marketing.